How to utilize your staff to drive more trips and impact flat revenues Casino executives often devote most of their resources to top-end players, while devoting fewer resources to lower valued players, thus missing out. Casino Player’s Club Operations. Casino Rating Systems and Procedures. Casino Incentive and Rewards Programs. Casino Strategic Planning (S.W.O. Analysis) Casino Special Events, Entertainment and Gift Parties. Casino Player Development and Marketing to VIP Players. International Casino Marketing, Ethnic Marketing, Cultural Awareness. You have finally found articles about Casino Player Development! Become a Host if your dream is to work in Player Development. Host Articles if you are a Casino Host or Player Development Executive. Management Articles if you are Director of PD, or VP of PD/Marketing. We publish a new article each week. Casino player development has been an integral part of the casino for many years. However, as casinos continue to determine what level of player is the most important, player development departments are affected accordingly. Just like its rivals for consumers' disposable income, America's $90-billion-a-year gaming and casino industry is significantly driven by database marketing. But gaming customers are very different in.

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For those of us who’ve been around the casino industry for several years now, the question often arises as to how valuable the casino player development program really is these days. As casinos become more and more hesitant to go after the “high-rollers”, the executive hosts and player development executives question the validity of xo wallet expertise.

However, with the proliferation of local gaming, there is no question that the casino player development program is needed now more than ever. With the development of local gaming, came the frequent visitor. And with that frequent guest came more opportunities for failure of customer service delivery. Let’s face it, if we eat at the same restaurant 5 times a week, it is more likely that something might go wrong than if we only eat their 5 times a year. The same holds true for the frequent gambler these days.

Consequently, the high-end, local gambler has more of a need for an executive host to cater to his every need now more than ever. And also, the player worth has changed with the frequency of the guest as well. Even though the player may not be a “whale” on every visit, if you add up all of his frequent visits, his or her individual worth can be quite astounding. Thus, another reason for the casino player development function.

In addition, not only is there more of an opportunity for customer service breakdowns, but there is also more opportunity for the guest to split their gaming wallet. So customer loyalty becomes more of an issue than it has ever been in the history of gaming. And who is the best at achieving customer loyalty? Without a doubt, it’s the one-on-one personalized contact of the player development team that loyalizes the guest.

Casino Player Development Articles

In summary, the above is just a couple of reasons that the casino player development department will be not just an integral part of the casino marketing team, but the heartbeat of the casino for years to come.